🚕 Hiya Barbie, you wanna go for a ride?

Jump in!

Welcome back everyone! We have so much to share with you this week so buckle up.

At Yes Theory we are big fans of road trips! A few years ago Yes Fam drove us across Europe after Thomas and Matt somehow ended up in Saarbrücken, Germany and needed to get back to Budapest, Hungary (which is nearly 1,100 km or 683 miles away)!

With many of our team members currently living in Europe, we knew that we wanted to do another European road trip but with a Yes Theory twist. We came up with the idea of paying a taxi driver $10,000 to see how far they could take us, with the goal of making our way out of the continent.

And we did it!

We found a wonderful Black Cab Driver, Reg, who is the new king of Yes Theory!

King Reg and Ammar drove from London, UK all the way to Tangier, Morocco while enjoying many scenic pitstops along the way. To say this has been one of our favorite experiences with a stranger would be an understatement.

We also have a fun surprise in the video! There may or may not be someone you haven’t seen in videos for a while come back to join us for this epic adventure! 🚖

Last week we celebrated 8 Years of Yes Theory and mentioned anniversary surprises!

At the end of July we are hosting our biggest sale of the year called Seekers’ Day. It will feature new items along with popular designs from previous Seek Discomfort drops.

In 2018 and 2021, we hosted a really cool event to celebrate Seekers’ Day which we have decided to bring back. Have you heard of Yes Theory Runs the World? 🌐

Yes Theory Runs the World will take place this Saturday, July 22 and Sunday, July 23.

Our goal is the Earth’s circumference which you can pledge to run, walk, bike, or roll with us! This third edition is very special because we are also raising awareness and funds for three charitable causes.

By pledging to participate you will:

1. Gain pre-access to Seekers’ Day, our biggest sale of the year featuring Seeker community favorites from past drops.

2. Support a charitable cause that you get to choose from a list, with Seek Discomfort donating 5 cents per pledge on your behalf.

3. Commit to putting your foot forward and going after the best version of yourself, accompanied by thousands of Yes Fam all around the world!

We created a group chat so you can connect with other Yes Fam worldwide to keep each other motivated.

We also created a template for you to share on Instagram to see if anyone else in your area would like to join you. Don’t forget to tag us on Instagram @yestheorymeetups.

Send your photos and videos to community@yestheory.com or tag us on Instagram.

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Who runs the world? Yes Fam!